Nova Analytics
Custom analytics dashboard aggregating all marketing channels with AI-powered insights.
90%
Reporting Time Saved
12+
Data Sources Unified
60%
Campaign ROI Improvement
The Challenge
Marketing team drowning in data from 12+ tools with no unified view.
Our Solution
Custom analytics dashboard aggregating all marketing channels with AI-powered insights.
The Full Story
Nova's marketing team was spending 15+ hours per week manually pulling data from Google Analytics, Meta Ads, Mailchimp, HubSpot, and eight other tools to create performance reports. By the time reports were assembled, the data was already stale, and critical insights were buried in spreadsheets.
We built a custom analytics platform that connected to all 12 data sources via APIs, normalized the data into BigQuery, and served it through a beautiful Next.js dashboard with real-time updates. We added an AI-powered insights engine using OpenAI that automatically surfaced anomalies, trends, and optimization opportunities.
The marketing team went from spending 15 hours per week on reporting to 90 minutes. More importantly, the AI-powered insights helped them reallocate budget toward higher-performing channels, improving overall campaign ROI by 60% in the first quarter.
Technology Stack
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